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4 Steps to Simplifying Your Marketing
Even the biggest companies in the energy development industry can learn a valuable marketing lesson from a tiny little car: that simple really is better. Recently I was reminded of a quote attributed...
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Why energy marketers should leave copywriting to the experts
Using professional writers will help clarify your message. Professional writers are here to speak up for words, often undervalued, kicked to the curb by executives and often scorned in favor of...
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What the Ask.com Brand Ambassador Can Teach Energy Marketers About Customer...
As an energy marketer with limited resources and time, it’s tempting to lessen the priority placed on customer relations. Eric McKirdy will tell you otherwise. Once you’ve met the brand ambassador...
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3 Steps to Offset Employee Bashing
Employees are posting every day in virtually every industry—including energy development—lashing out at customers, other employees and maybe even you. Three steps to take if your employees bash you...
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Going Tradigital
Multi-faceted, integrated marketing consisting of traditional and digital media will likely be far more powerful and extend your reach when compared to executing via a single media alone. Particularly...
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Get Noticed on Any Marketing Budget
The state of Montana is known for a lot of things, including its world-class fly fishing, exceptional beef and grain production and energy development. But in a state whose population just topped one...
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6 Simple Rules for Email Marketing
The way you utilize email for your energy business can be a powerful tool in your marketing arsenal—or cost you more than just a sale. If you were to identify one of the biggest revolutions in the...
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